SMS mailing of a microfinance organization
How to get 156 loan applications in a week
Problems
Greater competition in the microcredit market. Almost all organizations offer similar conditions, so it is impossible to attract customers through a unique service.
The goal
Increase the number of new applications for MicroCredit.
Solution
Taking into account the specific environment, SMS Club specialists proposed to make a large-scale mailing. As a result, messages were sent to 30,000 mobile subscribers in the client's city. A simple and understandable proposal was formed that prompted action, and a good period for sending was chosen - the holidays, when many people need additional funds to purchase gifts.
Result
The client immediately outlined the budget for the newsletter - within 250$. The costs paid off in full - CTR was 14% of the total number of submissions (3000 clicks on the link). The number of new customers increased by 20%, ROI - 55%. As a result, 156 fresh applications for microcredit services were received.
250$
amount investment
14%
conversion
55%
ROI
156
new applications