Viber mailing list for a building materials store
How to get a ROI of 469% by spending about $150 on mailing lists
Problems
The newly created site “Everything for repairs” has successfully established itself in the city's building materials market, but loses to competitors with large marketing budgets.
The goal
Expand the store's customer base, remind existing customers about yourself, inform about discounts and great offers.
Solution
SMS Club offered a personalized Viber mailing list with an alpha name. So each subscriber will receive a notification from the store, whose name is familiar, and is guaranteed to open the message. The contact database was imported from CRM, after which the mailing was initiated in the messenger. Sending via Viber allowed the use of bright creative layouts and expanded ad text with an active link to the site.
Result
The budget for mailing to the database was about $150. The customer saw a 28% increase in sales and 31 new deals with a record 469% ROI. Thanks to the automated distribution of Octotoo, a small online store of building materials increased its revenue by more than over $700 in a week.
100$
amount investment
28%
increase sales
469%
ROI
500$
increase in revenue