SMS campaign for a fitness club
How to get 330% ROI for 25%
Problems
The young establishment faced the problem of selling annual subscriptions after quarantine.
The goal
Sell promotional memberships for unlimited access to the fitness center throughout the year.
Solution
Due to the limited duration of the offer and the small advertising budget, it was necessary to find an inexpensive and effective way to quickly inform existing customers about the possibility of purchasing an annual card. It was proposed to send SMS to the base of mobile numbers in the CRM of the club.
Result
The client paid back the investment in the newsletter with a ROI of 330%. The budget of $25 helped to get 10 applications and sell 2 annual subscriptions.
25$
amount investment
330%
ROI
10
applications
2
sold subscription