Flight Quotes and SMS marketing
Or how to boost sales by 30%
Problems
Insufficient increase in sales among customers.
The goal
Implementation of SMS marketing in the UK.
Solution
They used the base of their old customers who had already tried the company's services to inform them about discounts for various destinations.
Result
As the management admits, after a while, SMS campaigns became their main marketing tool. SMS is extremely difficult to ignore, unlike emails or other advertising. A clickable phone number allows you to immediately contact a call center operator. A short link takes you to the website to see more information. Of course, the guys are constantly testing different variants of CTAs and the message text itself. Through testing, they have also found the right time frame for their email campaigns (only testing here, because everyone has their own target audience). What can be added here? Only to consider messenger campaigns as an additional option for communicating with customers.
More than 100
requests per week
3 times
increased profitability of SMS campaigns
Up 30%
in sales