Travel agency SMS campaign
How to sell last minute tours with 460% ROI via SMS
Problems
The tourism services market is represented by large operators and small companies, so the consumer has a huge choice. With the development of online services, many customers began to plan their own vacation, so it became more difficult to implement services.
The goal
Sell last minute tours to your audience. Due to the urgency, there is no time to prepare an e-mail newsletter or individual calls.
Solution
SMS Club specialists have proposed the fastest way to inform – bulk SMS based on mobile numbers of the company's clients. Short texts were prepared to maximally reveal the essence of the current proposal.
Result
The client spent $51 to send messages to a database of 4,000 numbers. The rate of transitions to the site was 8%, or 320 people. Thanks to the SMS-campaign, the travel agency received 24 applications and sold 3 tours. ROI was a record 460%.
51$
amount investment
460%
ROI
8%
CTR
3
sold tours