Viber campaign for a children’s store
ROI 150% and +20% sales
Problems
Some customers made one-time purchases, the pool of regular customers was an insignificant part of the total mass of buyers.
The goal
Draw attention to the site and offline store. Increase sales by informing about current promotions.
Solution
The store's customer base included more than 30,000 contacts. It was proposed to make a newsletter through the official Viber. In addition to the text, bright photos of toys and direct links to the pages of promotional products were added to the layout.
Result
The cost of the advertising campaign was approximately $720. The investment paid off handsomely. The client received a CTR of 12% - more than 3,500 site visits. As a result, 300 new orders were received in the first few hours after the launch of the campaign. And during the first month, the store's sales increased by 20%.
720$
amount investment
12%
CTR
3546
site visits
298
orders