SMS campaign of a recruiting agency
ROI 180% for $102 in recruiting from SMS
Problems
The client had a database of potential contacts left through the form on the site. Most people considered the issue of working abroad on a hypothetical level. It was not possible to call 8000 numbers.
The goal
Find employees for seasonal work (harvesting berries). Due to the urgency, there were tight deadlines for staff search and paperwork.
Solution
It was proposed to send a short newsletter via SMS with a link to the company's website. It was decided to highlight the key points in the texts of the messages, prompting the recipients to read the full description of the vacancy on the agency's website.
Result
Of the 8,000 recipients, 720 people (9%) went to the company's website. Of these, 30% left applications for additional information. 6 new contracts were signed. Investments of $102 paid off with an ROI of 180%.
102$
amount investment
180%
ROI
30%
CTR
6
new contracts