Alpha Name

Alpha name is a unique combination of characters used as a sender identifier in mass communication campaigns. In simpler terms, it is the sender’s signature. As a rule, Alpha Name corresponds to the name of a company or brand, but it can also have another form.

This identifier can consist of letters, numbers or their combinations. It is important to note that Alpha Name is not a phone number or a digital channel.

Mobile operators divide Alpha Name into two categories: national and international. Mass campaigns carried out on behalf of international companies and brands have a higher cost compared to national ones.

Alpha Name has an important role in building brand or company recognition with the recipients of the notifications. It helps to establish credibility and differentiate from competitors.