CMS

CMS (Content Management System) is a specialised content management system that helps to efficiently create, edit and manage the content of a website or internet portal.

CMS provides marketers and web developers with convenient tools for creating and publishing various types of content such as articles, news, images, video, audio and other materials.

CMS capabilities:

• CMS creates sections, subsections, menus and links, providing easy navigation for users.
• The CMS also provides functionality to optimise content for search engine optimization (SEO). This includes the ability to add meta tags, URL optimisation, keyword management and other tools to help increase a site’s visibility and search engine ranking.
• With a CMS, marketers can easily manage and control the content marketing process: create content plans, schedule content publishing, set access rights for different users and analyze the effectiveness of content strategies.