ROI

ROI (Return on Investment) is a key indicator that measures the return on investment. It helps to determine how successful the investment was and what percentage of profit it generated compared to the costs.

The ROI formula: ROI = ((Income – Investments) / Investments) * 100

In this formula, Investment is the amount of money invested in the project. If the ROI value is 100, it means that you have reached zero. Accordingly, the higher the ROI value, the more effective the investment.

ROI is an important indicator for decision-making in marketing and finance. It helps to identify the most profitable projects, campaigns or strategies and to compare different investment options.