ROMI

ROMI (Return on Marketing Investment) is a specific indicator in marketing to measure the effectiveness of marketing investments. It defines the ratio between the profit obtained due to marketing actions and the costs of these actions.

ROMI formula: ROMI=((Gross Profit – Expenses) / Expenses) x 100

Where Gross Profit is the margin from the goods or services sold.

Expenses are the marketing costs of promoting those goods or services.

ROMI helps marketers identify the most successful marketing channels, campaigns and strategies, and identify the potential to improve results.