Situational Marketing

Situational marketing is a strategy when companies actively respond to current events, trends and situations in order to effectively engage the target audience. It is based on understanding the context and quickly adapting marketing actions according to the changing environment.

Situational marketing allows companies to leverage current events (holidays, sports events, resonating news, etc.) to create relevant and attractive content material, advertising campaigns or promotions that often go viral.

Key benefits of situational marketing include increasing audience engagement, building brand awareness, improving customer interaction, and establishing an emotional connection with customers.