Glossary

AI (artificial intelligence) is a branch of science and technology that develops computer systems and algorithms capable of self-learning and data-driven decision-making. AI strives to model and emulate human thinking that can analyse information, recognise ...

Alpha name is a unique combination of characters used as a sender identifier in mass communication campaigns. In simpler terms, it is the sender’s signature. As a rule, Alpha Name corresponds to the name of ...

API (Application Programming Interface) is a set of specifications and rules that define how different programs and components can interact with each other. It is a powerful tool that allows developers to create integration between ...

Arbitrage is a technique whereby a marketer or entrepreneur strives to capitalise on differences in prices or conditions between two or more market participants or distribution channels. Arbitrage is based on finding and exploiting market ...

Arbitrage traffic is a term referring to the practice of generating and monetising internet traffic using arbitrage strategies. It is the process of attracting visitors to a web resource or site in order to profit ...

Audience segmentation is the process of dividing the market into groups of consumers with similar characteristics and needs. Business analysts use this approach to better direct their marketing efforts. They analyse data and research the ...

Automated sending is a marketing tool that allows you to stay in touch with your customers and potential clients without additional efforts. The system sends previously prepared messages to subscribers at a certain time or ...