Glossary

A sales funnel is a sequence of steps that a potential customer goes through to make a purchase. A properly built funnel helps to analyse and effectively manage the sales process from start to end.

Situational marketing is a strategy when companies actively respond to current events, trends and situations in order to effectively engage the target audience. It is based on understanding the context and quickly adapting marketing actions ...

SMS is an abbreviation for Short Message Service, one of the text messaging methods used by subscribers of mobile networks. SMS is also referred to as the actual short text message that arrives on the ...

SMS service is a special platform, a website that companies can use to send mass text messages to mobile subscribers. SMS can be sent both online, through a web interface, and via API.

Spam is unwanted messages or information sent out on a mass scale without the recipients’ consent. It may contain adverts, fraudulent offers, phishing links or other unwanted material. Spam is a problem for both users ...

A split test, known as an A/B test or A/B/C test, is a marketing research method that compares and evaluates the effectiveness of different variations of web page elements, advertising material or other marketing elements. ...