Glossary

A case is a detailed description of a specific situation or project. It mainly serves as an example of successful implementation of marketing strategies and achievement of goals. However, cases can also reveal negative experiences. ...

A chatbot script (chatbot scenario) is a pre-designed action plan defining the sequence of interactions between a chatbot and a user. It defines the structure and content of messages that a chatbot will send and ...

CJM (Customer Journey Map) is a customer journey that starts far beyond the website, shop or company. It may not end with a purchase, but with an after-sales service or, for example, with feedback and ...

CMS (Content Management System) is a specialised content management system that helps to efficiently create, edit and manage the content of a website or internet portal. CMS provides marketers and web developers with convenient tools ...

CRM (Customer Relationship Management) is a system that helps companies unify, automate and manage all communication channels with their customers and employees. With CRM systems, companies collect, analyze and store user data, including contact information, ...