Glossary

A target audience is a group of people who form the core of your customer base. They have certain characteristics, interests and needs that can be met by your product or service. Understanding your target ...

Targeted messaging is sending the most targeted messages to a segmented audience. It means that instead of sending identical messages in bulk, you divide your contact base into separate groups of people, according to their ...

Tone of Voice is a unique communication style that a brand uses to communicate with the target audience. It includes the choice of words, phrases, expressions, and overall tone and mood that reflect the brand’s ...

Trigger sending is a type of automated campaign. They are based on reactions to customer actions and behaviour. Trigger campaigns react to specific actions or events, such as opening an email, making a purchase, a ...